ILiA: Using AQAL (and AI Tools) to Create Targeted Marketing Content- March 2023
How does Integral Theory help us influence people to shift beliefs, take desired action, or buy a product? Using the idea of “environmental sustainability,” our first "Integral Support Pod" will interactively explore how core integral models and maps (AQAL) can help you design content and marketing strategies that resonate with your target audience. By understanding quadrants and the different perspectives and values of people at different stages of development, you can craft messages that speak directly to their concerns and motivations. As a bonus, we'll also discuss how cutting-edge tools like ChatGPT can help you customize your marketing content for specific audiences, making your message even more impactful.
This is the first of our "Integral Support Pods" Join this free event and learn more at https://www.ilianow.org/support-pods
We're excited to introduce our facilitator for our first Integral Support POD, Michael McElhenie PhD. With over 35 years of experience as a facilitator, coach, and advisor to global leaders, Michael is an expert in guiding transformational change. He runs the global consultancy Metatropia and founded Exult Athletics in 2020, which is transforming the culture of youth sports. With a foundation in behavioral neuroscience, emotional intelligence, and crucial communication, Michael is often called upon to help leaders navigate our VUCA world and the complex dynamics of executive team and board relationships. He is a licensed psychologist and a graduate of Being First’s 4Sight and the Gestalt Institute of Cleveland’s Organizational Systems and Development programs. Michael received his doctorate in Organizational, Clinical and Experimental Psychology, and his Bachelor of Science in Neuroscience and Psychology.